WHY
Sometimes employing specialist staff full-time isn't cost effective, which is why I offer experienced and bespoke property sector marketing services on a freelance basis
Being a successful estate agent isn't just about selling houses - it's about selling homes and lifestyles. So when it comes to marketing all bases need to be covered, which means having more than just a few words in a run of the mill listing on Rightmove, Zoopla or OnTheMarket
There's much more than that - all forms of internet marketing need to go far beyond a simple 'web brochure' approach. Professionally written content creates a vital lifestyle connection with buyers. Social channels need more than just a 'Property of the Day' post to set your business apart from competitors and that's all before we get on to the importance of SEO...
WHO
As Head of Marketing at a multi-award winning estate agency operating across the full breadth of the market, I gained the knowledge and skills I now use to help a wide range of clients across the country.
Winning the Guild of Property Professionals' 'Social Media Ambassador' Award and then being asked to join their consulting marketing board was a definite sign that I was doing something right... so I started my own business to help you make the most of yours!
Tailored to suit both your needs and your budget, I create everything from professionally written engaging bespoke property descriptions, through to targeted campaigns producing lifestyle newsletters, as well as blogs, locally focused magazines and much more...
FIND OUT what I can do for you - get in touch today
Bespoke marketing concepts
Producing local 'lifestyle' magazines featuring high profile cover star celebrity interviews, home design features and property market news is a 'guerrilla marketing' idea which keeps promotional print materials around the home for much longer than a traditional leaflet or flyer campaign. Along with online opportunities as a web 'page turner' publication it's a great way to expand your brand beyond the competition.
Focusing on winning free editorial coverage for properties in national newspapers (avoiding large outlays on advertising costs) is another of my marketing strategy initiatives that has proven to be extremely successful. I have placed free editorial national coverage in the Sunday Times, The Guardian and The Daily Mail worth in excess of a quarter of a million pounds in terms of like for like advertorial expenditure, giving regional agencies national exposure.
Social marketing
Social media has revolutionised marketing across the board. For estate agents it is no exaggeration to say that being active on one or more platforms is now as important as having a well curated presence on the main property portals.
The clue to using Twitter, Facebook, Instagram or any other social platform is in the name - it needs to be actively engaging and regualrly updated. Most estate agents would think of themselves as a 'people person', so the idea of using this type of marketing is easy to understand - it's just that often your time can be put to better use than updating a social profile.
Of course there's more to it - correct use of SEO and CTA techniques can drive online traffic to where you want it to go and put your brand and your properties in front of people that you otherwise might not reach.
Industry Awards
If you would like to add another award winner's logo to your company artwork, or perhaps bag your very first one, I have a wealth of experience creating successful awards applications in our sector. I have created successful bids that resulted in winning prestigious regional and national titles at The Negotiator Awards and The Guild of Property Professionals Awards, as well as helping making sure my clients are well placed to be singled out by The Best Estate Agency guide and the ESTAs.
Find out more...
I keep things simple and avoid using the 'buzzword bingo' marketing words and phrases of others who are keen to sell you their latest portal, platform or CRM system.
So let me tell you you how I can help you maximise your business